#1. During
the five years that I ran Presentation House Art Gallery the best and worst
part of my job was choosing the artists to exhibit. Often that was a very hard
decision to make. For every artist I could show, I had to say “No” to, perhaps
ten artists.
Once when I was presented with a surfeit of equally
gifted artists that had to be winnowed down to a more manageable number, I
consulted an esteemed curator for advice. She advised me to ask each person, “What
are some of the ideas you want to pursue in your future work/exhibitions?”
Curators and commercial gallery owners want to
invest their time and resources in artists who have a future and so the
question was an apt one. It became a very effective way for me to assess the
seriousness of the artist’s commitment to their career as well as the strength
of their creative vision.
If you secure an interview with a significant
gatekeeper, I suggest you go with your future in mind and not just the
immediate opportunity that the interview presents.
#2. Do you have a healthy mailing list? Are you
thinking of organizing a pre-Christmas sale? If you have a healthy mailing
list, you should be! And if you are, are you wondering whom to invite to share
the work and the expenses?
The answer to
that last question is easy: Other artists with mailing lists as healthy as
yours. That is more important than a consideration of complimentary media or technique
when you are choosing sale or show partners.
#3. A really great way to assess and improve your
artist statement is easy. Get online and start viewing artist websites (a great
resource for this is artistsincanada.com) in order to find three-to-five
artists with fabulous artist statements—statements that make you itch to see
the work. Then, write to the artists whose statements you admire and tell them
why you love their statements. Then ask them if they would take a few minutes
to review your statement and attach it. The beauty of this exercise is that the
artists you ask are truly objective. They will tell the truth, plus your love
of their statement speaks to their writing talent. And, you may develop ongoing
peer exchange services with one or more of the artists you consult.