I am changing the names to protect the guilty—this particular guilty artist is a very talented, polite and charming
person. He wrote to me this week asking me to promote a web hosting service for
artists. His proposal impressed me. I liked how his service proposed to present
artwork; in his proposal art is presented on a wall like in a gallery and you
can zoom in to see every detail. I was moved to write this blog post for my
blog:
“Teaching professional development to artists
isn’t easy. Artists exist to be creative and innovative, so rules are a foreign
concept. Consequently, I provide guidelines and examples of best practices as
my methodology.
When it comes to websites, my teaching unit
begins with suggestions and proceeds to criticisms of many artists’ websites by
design professionals. Finally, I show my class some particularly bad sites. One
post on this blog—a rant about a web practice that really irritated me—has more
hits than any other post I’ve written.
Over the years, I’ve had lots of website
hosting services and designers approach me for some publicity, but I have
always declined because it is too hard for me to separate the sincere and
legitimate professionals from the scammers.”
In spite of my
aversion to endorsements, I was prepared to endorse his services—that’s how
impressed I was with the design of his online gallery. But before I published
my post, I decided to find out more about him, so I went to his own personal website.
He’d given me
the link in his email. His artwork quite impressed me so I clicked on “About”
to learn more about him and was so appalled by the amount and degree of errors that
I have not blogged about his services. First of all, it seemed very clearly to
be written by him, yet it was written in the third person and I find that odd
and off-putting.
Although it is not an error, his website broke
one of my cardinal rules: writing in the third person is affected and insincere; it implies that there is another party speaking, yet there is
never a credit to the speaker. I feel strongly that using the first person—saying “I”—builds a bond with
the reader and is the only thing to do when you are writing on your own site.
Using the first person is more welcoming than self-referencing in the third
person. The Queen speaks in the third person and it is weird when she does. If
I saw you on the street and we were friends and I waved and said, “Chris says
hello,” wouldn’t you want to keep walking?
There were also
errors in grammar, incomplete sentences, references (acronyms) that were
unknown to me and probably many other readers and repetition. It was a
disaster.
His errors erased my confidence; “spelling counts,”
as my teachers used to say. And grammar counts as well. How you write and speak
is a reflection of who you are as both an artist and a person. I would buy art
from this person in a heartbeat, but would I hire him to host my site? No; I lost
my trust in him so I couldn’t endorse his services on my blog.
My teachers were right to make spelling and
grammar count. When I think of all the artistic projects that I have undertaken
in my life, I could say that writing was their greatest facilitator. It was the
grease that allowed all the gears to work. Good persuasive writing skills
provided me with grants, permits, sponsors, media exposure, introductions,
customers and audiences.
I don’t own a suit, I haven’t worn a tie since
the 1970s, my typical shirt is a t-shirt and I can’t abide wearing leather
shoes. I am an informal guy and I don’t seek to find fault. But when fault is
as extensive as it was on his website, it is a deal-breaker. Although I want to
be casual and informal in life, I want to present myself to my best possible
advantage professionally and I expect that of other professionals. That means
making no errors.
As a creative person, I add style to the essential
base of good grammar and spelling in order to stand out. You can do wonders for
yourself with effective communications, but you have to be as good with words and
ideas as you are with pigment and brushes.
To balance the criticism above, I very much
liked the website of Anthony Schrag that I recently visited. (www.anthonyschrag.com
) I love the nice, simple but colourful opening page that says: “It’s great to
see you (again).” What a great beginning.
The first paragraph of his “About” page reads
as follows: “Anthony Schrag was born in Zimbabwe and grew up in the Middle
East, the UK and Canada. Originally, he obtained a degree in Creative Writing
in Vancouver, as well as Photography and Sculpture at Emily Carr, and completed
the MFA course at the Glasgow School of Art in 2005. He is (mostly) based in
Scotland, and does not like to write in the third person.”
I liked that last line—he gets it both ways! His
site is simple, compelling, warm and slightly humorous. And I didn’t notice any
errors.
