“As an artist myself, I am very upset by the uniformly poor quality of art on the internet”, said Josse Ford, Creative Director at BWA. “ Artists invest huge amounts of time and energy in their work and they need to take much more care in how they display it. This is particularly true now because more and more galleries and collectors are looking to the worldwide web in selecting and reviewing art purchases. Our aim at Beautiful Websites For Artists is to showcase each artist’s work as if it was in a museum or high-end commercial gallery.”
While many good artist websites do exist, the sad fact is that most art is displayed on websites that look cheap and folksy or are so generic that none of the personality of the artist shines through. “Beautiful Websites For Artists” addresses this need by providing cost-effective website design and consulting services specifically geared to the needs of artists.
“Arts professionals want to see that the art looks great, but they also want to get a feel for who the artist is,” commented Daniel Tardent, responsible for new business at BWA. “A well executed website will never replace a physical meeting with a collector, but it can be the key factor that sets the meeting up – and the value of that is priceless. You just can’t get that from any old designer – they have to understand artists and the art industry”
Friday, August 12, 2011
Why Do Artist Websites Suck So Much?
The title of this post was taken of Andrew Sullivan's blog today (more on that later). Jesse Ford, the creative director of a New-York based design firm, feels much as the same as the programmer Andrew quotes. Here's a quote from Ford (who is focusing his firm's marketing on artists):
The text on the grey background, below, is taken from Andrew Sullivan's wonderful, award-winning, widely-red blog, The Dish. I am a huge fan of this ex-Brit who now lives in the USA. This is one person's point of view about artist websites, but an interesting one!