Saturday, October 15, 2011

Interesting Blog Stats

Andrew Sullivan was one of the earliest bloggers and is one of the most successful. His blog is The Dish (link) and he reports that 95% of blogs are abandoned within 120 days and 60 - 80% of them are abandoned within the first month. A site called Postary (for people who don't want to manage blogs but want to publish a single post to share) has developed a "typical" blog lifecycle:
  1. Euphoric moment of inspiration
  2. Pseudo-manical and self-indulgent perusing of domains
  3. Careful consideration of theme and design
  4. The inaugural post - "Hello world!"
  5. The 2-4 post honeymoon phase
  6. Waning and changing interests
  7. Feelings of desperation and apathy from low engagement
  8. Inevitable abandonment
I retain a lot of faith in the power of effective, well-managed blogs that focus on the needs of the customer and not the needs of the artist. As a resource for buyers—especially when there are numerous postings about all your work and the posts bear the title of the work—nothing beats a blog for the narrative that most buyers want to accompany the piece.

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