Wednesday, March 2, 2011
Highlighting your sales Purpose.
Another great outcome came from my interviews with artists for my book, Making It!, came from artist Sonja Hébert. Sonja referred to her sales as fundraising and, at first, I was confused, but I learned from her that she uses sales to finance her projects and residencies. For many of us, the purpose of our sales remains unspoken; we don’t advertise why we sell, but Sonja gives her customers valuable added benefit to their purchases by making the purpose of her sales prominent. Her buyers are very happy to know that their purchases help her achieve specific artistic goals.