Tracking visitors helps Matt Sikora make the museum more engaging.
Matt Sikora doesn't look at the Rembrandts
and Rodins at the Detroit Institute of Arts. His eyes are trained on the people
looking at them.
Mr. Sikora watches where visitors stop,
whether they talk or read, how much time they spend. He records his
observations in a handheld computer, often viewing his subjects through the
display cases or tiptoeing behind them to stay out of their line of sight.
"Teenage daughter was with, but did not interact, sat on bench, then
left," read his notes of one visit.
Mr. Sikora is the Detroit Institute of
Arts's director of evaluation. He and five other observers are studying how
visitors use the exhibits so the museum can tell if its information is
accessible and which galleries are popular.
Read the whole article here
in the Wall Street Journal.
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