Thursday, May 15, 2014

Visual Clichés

In the Atlantic magazine, Michael Silverberg writes:
I asked Peter Mendelsund—who is an associate art director of Knopf, a gifted cover designer, and the author of a forthcoming book on the complex alliances between image and text—to help me understand how the publishing industry got to a place where these crude visual stereotypes are recycled ad nauseam. He points first to “laziness, both individual or institutionalized.” Like most Americans, book designers tend not to know all that much about the rest of the world, and since they don’t always have the time to respond to a book on its own terms, they resort to visual cliches. Meanwhile, editors sometimes forget what made a manuscript unique to begin with. In the case of non-Western novels, they often fall back on framing it with “a vague, Orientalist sense of place,” Mendelsund says, and they’re enabled by risk-averse marketing departments.

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