Old Technologies

The object of professional communications for artists is to deepen or strengthen my relationships and a prime concern is to stand out. But whereas not so long ago it was the new technologies that were helping us to achieve these objectives, now I find it easier to stand out and warm hearts with telephone calls and hand-written and drawn notes.

Since reverting to these old forms of corresponding—particularly to important clients/customers/friends—I have been deluged with comments of appreciation and it pleases me enormously to know that my extra efforts are appreciated.

Today, the unsolicited correspondence that fills up your email inboxes are “junk” to some, valued reading to others; and they no longer only come from corporations. Now everyone is creating promotional communications, advertising their lives and activities via Flickr streams, blogs, newsletters and via social media. Consequently, it is hard to stand out, and hence my reversion to old communications practices to achieve that end.