Many artists had mailing lists available in obscure corners. Because direct, personal (full retail) sales can come to you via a large mailing list (well serviced with a good communications plan) and because galleries appreciate artists with large mailing lists, Fiona wins "best in show" from me for arts marketing.
Caveat: I saw a fraction of the artists studios that were available for viewing. "Best in show" is a joke, OK! But it was one of the best examples of a marketing principle that I saw in action in the limited number of studios I was able to visit in the time available. (See below.)