Saturday, November 27, 2010

Remember Your Address

I got numerous nice e-newsletters from artists inviting me to visit their studio during the Crawl in advance of opening night. I hate to make the first practical post on this blog a negative one, but three artists did not provide the address of their studio.

This suggests to me that the artists did not send their newsletter out to a couple of close friends in advance of its wide circulation. Having someone proof-read your work is valuable. The other thing this omission suggests to me, is that the artists made a mistake many artists continually make: They are not thinking of the customer. They are thinking about themselves because their minds are full of all the things they have to do to be ready for the opening of their studio for the Crawl. They are too busy and tired, not giving customers the vital information they need.

Now, on to some successes.....

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.